Monday, August 27, 2012

My road to the craft beer industry...

My friend Jeff laughed saying I was having a midlife crisis. I had to remind him that this was, in fact, my second "midlife crisis". My first being the transition from Graphic Designer to Video Producer in 2004, now, I'm moving out of the video and design world, into the wonderful world of beer. As my few readers may or may not know, the craft beer industry has been experiencing astonishing growth over the last decade, unfettered by the recession. My knowledge, love and passion for craft beer has continued to grow to the point that I started my little web series, Beer City Television, back in 2009. Now, after spending so much time with brewers, founders, owners and other craft beer industry folks, I've decided it's the place for me. On a recent shoot with Boulder Beer, I met with the President of the company, Jeff Brown, and discovered our mutual love for bicycle racing - particularly mountain-biking. Jeff was kind enough to agree to let me buy him lunch so I could pick his brain a little about the industry, which I'll be doing tomorrow (and reporting on right here). To add to the craziness of it all, after agreeing to meet me, their Marketing Director posted a job for local Sales Rep - to which of course - I had to apply for - with a touch of my own creativity. Oddly enough, as I was typing this blog just now, my phone rang. Boulder Beer calling... "would you like to come in for an interview tomorrow?" - What the what? Umm... hell yeah! Hilarious. Interviewing with the three gals in the marketing department at 11:30am, then going out to lunch with the president at noon. Something seems to be going right for me here - I'm going with it. Wish me luck friends and peoples! I'm settling into Boulder more than I ever dreamed I would. This is good. :)