Neat design for edgy people, edgy design for neat people.

This has been my design mantra for about fifteen years now. In the early days I was largely inspired and schooled by two friends in the design and snowboard industry, Scott Clum and Aaron Draplin. Polar opposite in terms of design style and aesthetic. Clum made a name for himself first as one of snowboarding's pioneers on the East Coast and original graphic designer for Sims snowboards, and then more prominently for the Morrow Snowboards brand in Salem, Oregon in the 90's. He has produced a dizzying array of large client work in addition to publishing the design magazines Blur and Stick. Scott Clum's style could best be characterized by the blurry, avante garde style of work by David Carson - an obvious influence on his career. Scott now works as part of Fiction Tribe in Portland. Contrastingly, we have Aaron Draplin. A man who has made a name for himself with his thick lines and clean, tight, well-organized design style. Aaron has taken his graphic design status to the rock star level, branding himself and his company into a one-man traveling design speaker and evangelist and producer of "Draplindustries" products that are nifty must-have items for the design conscious and savvy. Proud to know them both - and inspired to this day within my own design projects. Together - they've provided a well-rounded design aesthetic for my own work and is why I've always attached this phrase to my design philosophy. "Neat design for edgy people, edgy design for neat people." Here is a shot of Aaron on the cover of this month's HOW magazine. Amazing.

And so I march on, inspired by the greats, churning out work that I deem good, strong and respectable. If you'd like to take a peek at my work, please visit my Adobe Creative portfolio site at: http://behance.net/etkeeney Thanks for reading!

A recent motion design piece for a Indiegogo fundraising video.

I made this little piece as an insert for a crowd-funding video recently. View the complete video here: https://vimeo.com/117928898

A few poster design samples for my band.

Norse Snowboarding Graphic Design & Art Direction Project

I'm happy to report thay my continued marketing efforts online are paying off, one client at a time. A new client, Norse Boards, based in Parker, Colorado, contacted me about handling their logo, identity and art direction to brand their retail snowboarding equipment site. Given my old history in the snowboard industry, I was naturally excited to work on this project and came up with two logo marks which they now use on their site and are the start of many projects to come. Check them out online and help support small business!



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http://norseboards.com